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Hook Templates for TikTok, Reels and Posts (With Examples)

The first line decides whether anyone reads or watches the rest. These templates give you a starting point; the scoring check tells you if it's strong enough.

Templates

  • "I tried [thing] for [time] — here's what actually happened."
  • "Stop doing [common habit] if you want [result]."
  • "[Number] [things] I wish I knew before [milestone]."
  • "The [result] nobody talks about: [surprising angle]."
  • "Here's how I [result] without [expected cost or pain]."
  • "If you're [audience], this will save you [time/money]."

Score it before posting (1 point each)

  • Specific: does it include a number, name or concrete detail?
  • Tension: does it open a question the viewer wants closed?
  • Relevant: would your exact audience think "that's me"?
  • Fast: can it be read or said in under 3 seconds?