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30-Day Content Calendar Template: How to Plan a Month of Posts

Planning a month at once beats deciding what to post every morning. Here's the method.

Step by step

  • Pick 3–4 content pillars (e.g. tips, behind the scenes, results, offers).
  • Set a weekly rhythm, such as Mon tip, Wed story, Fri offer.
  • Fill 30 rows: date, pillar, platform, hook, call to action, status.
  • Batch-write a week of posts at a time.
  • Review clicks weekly and repeat the topics that worked.

Rules that keep it working

  • No more than 1 in 4 posts should sell directly.
  • Every post needs one clear next step.
  • Reuse your best post in a new format instead of inventing new ideas daily.