Know exactly how much traffic your target needs

"500 sales a month" is a wish until someone turns it into a daily visitor number. Most people never do the arithmetic, so they can't tell whether they have a traffic problem or a conversion problem.

One page that converts your target into a daily workload, and a tracker that shows whether you're on pace.

Four working sheets with live formulas: a reverse funnel planner, a product ladder model, a 24-month tracker that calculates conversion, checkout rate and revenue per visitor for you, and a channel attribution sheet that flags each channel as KILL, IMPROVE or SCALE.

• Reverse funnel planner: target → purchases → checkout starts → visitors → clicks → impressions → leads
• Fee, refund and net revenue modelling
• Product ladder sheet modelling entry, core, bundle and premium tiers with average order value
• 24-month tracker with automatic conversion, checkout rate and revenue per visitor
• Channel attribution sheet with an automatic kill / improve / scale verdict

• Turn a revenue goal into a daily visitor number in 30 seconds
• See which tier of your ladder is actually carrying the revenue
• Stop funding channels that produce clicks but no purchases

• Benchmark notes: what conversion, checkout completion and refund rates usually look like

What do I open it with?

Excel, Google Sheets, Numbers or LibreOffice. It's a standard .xlsx file.

Does it predict my revenue?

No, and it deliberately doesn't pretend to. It converts the assumptions you type in into the workload they imply.

If it isn't useful, reply to your receipt within 14 days and you get a full refund. No form, no questions.

Full terms are in the refund policy.